The Alzheimer’s Association is a voluntary health organization for Alzheimer’s care, support, and research. Their goal is to rid the world of Alzheimer’s and other dementias completely. They’re not only accelerating global research but, they’re spreading knowledge, maximizing quality care, and driving risk reduction and early detection. That’s why for their rebrand I wanted to enhance those goals by making a more seamless, easy to navigate web presence. As well as a more recognizable, less intimidating brand identity as a way to aid their goal of reaching more people and spread awareness for their cause. This way Alzheimer's Association can become a safe space to learn and understand the disease.
No one should navigate this disease alone and ALZ is here to help.
